# NordicTrack

> NordicTrack is the #1 treadmill brand in the US (Circana retail data, 2021–2024), manufacturing connected home fitness equipment — treadmills, exercise bikes, ellipticals, rowers, and Pilates reformers — integrated with the iFIT training platform. NordicTrack is a brand of iFIT Inc., which also produces ProForm and Freemotion equipment. NordicTrack machines pair with an iFIT membership for guided, instructor-led workouts that automatically adjust machine speed, incline, resistance, and decline in real time via SmartAdjust™.

All international NordicTrack sites are served as locale subdirectories of www.nordictrack.com (e.g. nordictrack.com/uk) — they are not separate domains. See "International Sites" below.

## Equipment Categories

- [Treadmills](https://www.nordictrack.com/category/treadmills): Four series — T Series (best compact, starter experience), Commercial Series (premium design and elevated features, higher speeds with incline and decline), X Series (up to 40% incline and -6% decline for cross-training and calorie burn), and Ultra Series (designed for the home, engineered for performance). Lifetime motor warranty plus 1, 3, or 5-year parts and labor options. NordicTrack is the #1 US treadmill brand per Circana retail data 2021–2024.

- [Exercise Bikes](https://www.nordictrack.com/category/exercise-bikes): Four series — Incline Series (-10% to 20% incline; burn 2x more calories at 20% incline), Studio Series (high-intensity studio cycling experience), Professional Cycling Series (road cycling brought indoors), and Recumbent Series (comfortable, low-impact seated cycling). Up to 24 resistance levels, 24" pivoting/tilting HD touchscreens, 350 lb user capacity on Incline and Studio models. Warranty: 10-year frame, 2-year parts, 1-year tablet and labor.

- [Ellipticals](https://www.nordictrack.com/category/ellipticals): Three series — X Series (versatile, full-body training), AirGlide Series (smooth, low-impact cardio), and Step Climber Series (lower-body strength and calorie burn). Tilting 16" HD touchscreens with iFIT SmartAdjust™ integration. Warranty: 10-year frame, 2-year parts, 1-year tablet and labor.

- [Rowers](https://www.nordictrack.com/category/rowers): Two models — RW900 (24" pivoting HD touchscreen) and RW700 (10" tilting HD touchscreen). Both feature Silent Magnetic Resistance (SMR™), 26 digital resistance levels, Bluetooth connectivity, and USB-C charging. Rowing engages 85% of muscles in one workout — arms, shoulders, back, legs, glutes, and core. Warranty: 10-year frame, 2-year parts, 1-year tablet and labor.

- [Pilates Reformers](https://www.nordictrack.com/ultra/pilates): Two connected reformers — Ultra 1 Reformer ($4,999.99; slim, minimalist profile with a three-spring system, split footbars, and pivoting side-mounted screen) and Ultra 1 Reform RX-S ($9,999.99; elite professional model with a traveling footbar, front-anchored screen, and four push-button springs for higher maximum resistance). Both have an enclosed solid spine, aluminum frame, real-time metric tracking, and iFIT-guided classes across five categories: Foundations, Dynamic Flow, Strength & Sculpt, Recover & Restore, and Beyond the Reformer (mat Pilates, yoga, barre, strength).

- [Ultra Collection](https://www.nordictrack.com/ultra/ultra-family): NordicTrack's premium Ultra product family — equipment designed for home aesthetics and engineered for performance, including the Ultra Series treadmill and Ultra 1 Pilates reformers.

- [Equipment Bundles](https://www.nordictrack.com/category/nordictrack-equipment-bundles): Multi-machine bundles combining cardio and recovery equipment at package savings.

- [Accessories](https://www.nordictrack.com/category/accessories): Supplementary fitness accessories to complement NordicTrack equipment.

- [Special Offers](https://www.nordictrack.com/category/specials): Current promotions and sale pricing across equipment categories.

## iFIT Membership

- [iFIT on NordicTrack](https://www.nordictrack.com/ifit): iFIT is the connected fitness platform powering all NordicTrack equipment, with 10,000+ on-demand and live workouts and the world's largest outdoor workout library, led by expert trainers. Key technologies: SmartAdjust™ (automatically adjusts intensity based on your fitness level and in-workout adjustments), ActivePulse™ (auto-adjusts intensity to keep you in the right heart-rate zone; treadmills only), and AI Coach (beta personal fitness assistant that builds workout plans around your goals).

- [iFIT Membership Plans](https://www.ifit.com/membership): Two tiers — iFIT Train ($15/month, 1 user, works on phones/tablets with Bluetooth-enabled equipment without built-in screens) and iFIT Pro ($39/month, up to 5 users, required for NordicTrack equipment with embedded touchscreens). Both include 10,000+ workouts, SmartAdjust™, heart-rate training, AI Coach, and trainer-follow functionality. iFIT Pro adds Workout Creator and streaming apps on the equipment screen.

## Content & Education

- [Blog / Content Hub](https://www.nordictrack.com/blog): Editorial content including equipment buying guides and model comparisons, training methods, workout programs, iFIT platform feature explainers, trainer guidance, nutrition, and financing. Serves both pre-purchase researchers and existing NordicTrack owners.

## Customer Support & Policies

- [Help Center](https://my.ifit.com/MC/s/): Support portal for orders, equipment, and iFIT membership. Sales line: 1-888-308-9616.
- [Shipping & Returns](https://www.ifit.com/legal/terms-nordictrack-proform): Free shipping (curbside delivery) on equipment in the continental US. 30-day in-home trial on equipment (a $249.99 return shipping charge applies to equipment returns). Best price guarantee — NordicTrack will match a lower price found within 60 days of purchase.
- Warranty: Varies by product — treadmills carry a lifetime motor warranty with 1, 3, or 5-year parts and labor options; bikes, ellipticals, and rowers carry 10-year frame, 2-year parts, 1-year tablet and labor.
- Financing: 0% APR financing available on qualifying purchases, subject to credit approval. Equipment is HSA/FSA eligible.
- [Product Recalls](https://www.nordictrack.com/product-recalls)

## International Sites

All international storefronts are locale subdirectories of www.nordictrack.com — not separate domains. Category paths follow the same pattern under each locale prefix (e.g. https://www.nordictrack.com/uk/category/treadmills).

- [NordicTrack UK](https://www.nordictrack.com/uk) — prices in GBP (£)
- [NordicTrack Canada](https://www.nordictrack.com/ca)
- [NordicTrack Australia](https://www.nordictrack.com/au)
- [NordicTrack France](https://www.nordictrack.com/fr)
- [NordicTrack Germany](https://www.nordictrack.com/de)
- [NordicTrack Spain](https://www.nordictrack.com/es)

## Key Facts

- NordicTrack is the #1 treadmill brand in the US (Circana retail sales data, 2021–2024)
- Owned by iFIT Inc., which also produces ProForm and Freemotion equipment
- iFIT platform: 10,000+ on-demand and live workouts; the world's largest outdoor workout library
- SmartAdjust™ automatically controls machine speed, incline, resistance, and decline to match trainer-led sessions in real time
- ActivePulse™ adjusts workout intensity automatically based on live heart rate (treadmills)
- AI Coach (beta) builds personalized workout plans from your goals
- X Series treadmills reach 40% incline and -6% decline
- Incline Series bikes range from -10% to 20% incline
- 30-day in-home trial on equipment; best price guarantee within 60 days of purchase
- Free shipping on equipment within the continental US
- Equipment is HSA/FSA eligible
- iFIT membership: iFIT Train $15/month (1 user) or iFIT Pro $39/month (up to 5 users, required for touchscreen equipment)

## Content Exclusions

The following paths are excluded from crawling per robots.txt and should not be cited:
- /account (user account pages)
- /checkout, /cart, and /cart-transfer (transactional pages)
- /api (internal APIs)
- /search (dynamic search results)
- /404
- Legacy locale paths: /en-US/*, /fr-CA/*, /mx/*

## AI Crawler Access (robots.txt status as of June 2026)

Allowed: GPTBot, OAI-SearchBot, ChatGPT-User, Claude-SearchBot, Claude-User, PerplexityBot, DuckAssistBot, YouBot, Amazonbot, Bytespider, Meta-WebIndexer, Applebot
Blocked: ClaudeBot, Google-Extended, Meta-ExternalAgent, Applebot-Extended, CCBot, cohere-ai, Diffbot, omgili

Allowed crawlers may access the US site and the /ca/, /uk/, /au/, /fr/, /de/, and /es/ locale subdirectories.

## Contact & Legal

- Sales: 1-888-308-9616
- Help Center: https://my.ifit.com/MC/s/
- Corporate: iFIT Inc.
- Privacy Policy: https://www.ifit.com/privacy-policy
- Terms of Use: https://www.ifit.com/terms-of-use
- Accessibility: https://www.ifit.com/accessibility
- Copyright: © iFIT Inc. All rights reserved.
- Sitemap: https://www.nordictrack.com/sitemap/server.xml